What you won't find
Listed below are the differences between Tourismedia and other types of media. Those listed are Mass Media, where you are required to pay for the masses, instead of only your target audience.
What's their problem?
News Paper
Clutter on page
Inconsistent reproduction
Limited demographic selectivity
Short shelf life
No sound or motion in ad
Seldom get positioning guarantee
Radio
Cluttered commercial breaks
Does not allow for visual
Fragmented audience in larger markets
Listener may be otherwise occupied while listening
Outdoor
Not for complicated messages
Fairly high production costs
Longer lead time to execute buy
Hard to make copy changes
Weather and vandalism issues
Television
Higher out-of-pocket costs
High production costs
Less flexibility due to longer lead time
Uneven reach by season
abstract: American Marketing Association ©